All posts by: Jessica

Revenue is Quick to Respond to The Pfister Hotel’s New Responsive Website

It’s All About Heads in Beds and Those Heads Have Gone Mobile

My team did amazing award-winning work on The Pfister Hotel website (more on that in the future) and I cannot thank them enough for the stellar job they did while I was away on my honeymoon. I came home to two newly launched projects and fantastic numbers to analyze about The Pfister site. Let’s take a look at how the site has fared over the last two months since it launched.

When we talk about web development we focus on a lot of numbers regarding device usage, load times, search engines, etc. While all of these are important because they speak to user experience at the end of the day a change in revenue through our website speaks the loudest. The new Pfister website is completely responsive to all screen sizes – from your extra large desktop monitor to to the smallest of smartphones. The consistent and positive user experience across all devices has not only increased revenue through the website, but has dramatically increased revenue booked using a mobile or tablet device. Since this is a public-facing blog I will speak in terms of percentage increases in revenue rather than actual revenue dollars (that is personal!).


Tablet Revenue: Up 22.62%
Mobile Revenue: Up 1,016.61%
Desktop Revenue: Up 1.23%


Does More Revenue Mean More Users?

An increase in revenue through the website begs the question – are our users who convert spending more, are more users converting or are there more users visiting with a subsequent increase in conversions? First, we saw increases in the number of users across all devices. Due to the new responsive functionality we were not surprised to see the largest percentage increase on mobile followed by tablet.

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Part Two: Augmented Reality Series – Healthcare

Wearables for Patients & Doctors

Part two of our augmented reality in healthcare series focuses on wearables that help patients treat themselves and wearables that are used to educate physicians.

A Contact Lens for Diabetics

Smart Contact Lens
Novartis-Google Smart Lens

Google has paired with pharmaceutical brand, Novartis, to develop a smart contact lens. The lens is intended to replace finger prick testing for diabetics by determining the glucose level in tears and sending a notification to an application on the patient’s smartphone if the level drops. The lens also has a secondary function for people who need reading glasses by acting like an auto-focus on a camera. Read more in the press release from Novartis.

Treatment for Chronic Pain

TENS Patch with Bluetooth
TENS Patch with Bluetooth

TENS (Transcutaneous Electrical Nerve Stimulation) is a patch designed to deliver low-voltage electrical stimulation to alleviate pain in chronic suffers. While, this concept is not new the inclusion of bluetooth within the chip to connect the patch with an application that tracks use for better pain management by patients and doctors is. Read more on the manufacturer’s website.

Wearables in Physician Education

Google Glass is being used for training of physicians in both a traditional educational setting as well as during actual medical procedures. For example, the University of Alabama completed the first virtual surgery with VIPAAR (Virtual Interactive Presence and Augmented Reality) and Google Glass. The technology allowed the doctors to use real-time, two-way, interactive video conferencing during a shoulder replacement procedure.

Part One: Augmented Reality Series – Healthcare

Jessica and Google Glasses
Me (Jessica) geeking out about our new Google Glasses and taking a selfie to share it with the world!

Google Glass Has Arrived

Our team received our first pair of Google Glasses today so we thought it was the perfect day to start our augmented reality series recapping all of the research we have done in preparation for an upcoming project. Part one is augmented reality in healthcare!

What is augmented reality?

Augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

Power to the People

So, what is augmented reality doing in healthcare? It is giving people the power to take control of their health. Two notable examples come to mind.

Ingestible Event Marker
Ingestible Event Marker

The first is an ingestible sensor that once inside a patient can transmit data back to doctors. Basically, a patient swallows a pill with a sensor inside. The sensor is activated by stomach acid and it begins transferring information through the user’s body tissue to a patch worn on the skin that detects the signal and marks the precise time an ingestible sensor has been taken. Additional physiologic and behavioral metrics collected by the patch include heart rate, body position and activity. The patch relays information to a mobile phone application. With the patient’s consent, the information is accessible by caregivers and clinicians, helping individuals to develop and sustain healthy habits, families to make better health choices, and clinicians to provide more effective, data-driven care. The FDA has approved the sensors, called Ingestion Event Markers. Read more about how it works on the manufacturer’s website.

Mimo Baby Onesie

The second is an infant onesie that can track vitals of the child and transmit them back to parents. I am talking about The Mimo Baby, made by a company called Rest Devices. The onesie has two green stripes on the front that are actually respiratory sensors. Additionally, it comes with a removable, turtle-shaped clip, with sensors allowing it to monitor the baby’s body position, activity level and skin temperature. Then, parents can see all that data in an iOS/Android app or, potentially, a light-up smart mug that shows the baby’s respiratory patterns. Read more about it on the manufacturer’s website.

WELL Speed for WELL Spa + Salon

When the WELL Spa® + Salon needed a landing page for a new product launch, they knew where to turn. To grab potential customer’s attention, we developed a responsive page with large imagery. With this, we needed to make sure we ran a page load analysis to ensure the page would load quickly for all of our customers – from those on a desktop computer with WiFi to those on their mobile phone using their carrier’s network.

Upon initial testing, we found that the load time for the first view of the page was almost seven seconds. To get that number down our front end developer compressed and optimized the .PNG and .JPEG files, minified and removed comments from all CSS and Javascript files and finally, ensured that all Javascript calls were at the bottom of the page. After these few optimization efforts the load time on the first view went down by more than half to 2.754 seconds.

See our before and after numbers below.

Screen Shot 2014-06-12 at 2.20.25 PM



Screen Shot 2014-06-12 at 2.20.06 PM

Home is Where the Heart Is

A website’s homepage is the heart of its web presence. A majority of site visitors enter on the homepage either from a referral source, a search engine (organic and paid) or by typing the URL directly into their browser. An effective homepage design is crucial to success. During the design process we look at metrics (if they exist) for top pages visited by customers, visitor flow throughout the site, usability testing, and design best practices, however, once a website is designed, approved, developed and launched we still need to do our due diligence. And that is exactly what we have done with Grand Geneva’s award-winning website’s homepage.

Three Wishes

Grand Geneva’s homepage design focuses on large, hero images of the beautiful property. Strong, experiential imagery really sells a resort like Grand Geneva and we wanted to leverage that, however we know for the resort to be successful in organic search we needed to include some copy, somewhere. We chose a title with a fly-out content section to keep the focus on the imagery. We did not want to take away from the images with an overwhelming primary navigation either so we condensed it into three main categories: “rest and relaxation,” “explore and plan,” and “event planning.” Next, we took the three top pages based on the resort’s history in Google Analytics and added a fly-out bar to highlight these: accommodations, activities and events, and special and packages. We measured all of these components to assess how our customers were responding based on where they clicked when they entered the site on the homepage.

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