It’s All About Heads in Beds and Those Heads Have Gone Mobile
My team did amazing award-winning work on The Pfister Hotel website (more on that in the future) and I cannot thank them enough for the stellar job they did while I was away on my honeymoon. I came home to two newly launched projects and fantastic numbers to analyze about The Pfister site. Let’s take a look at how the site has fared over the last two months since it launched.
When we talk about web development we focus on a lot of numbers regarding device usage, load times, search engines, etc. While all of these are important because they speak to user experience at the end of the day a change in revenue through our website speaks the loudest. The new Pfister website is completely responsive to all screen sizes – from your extra large desktop monitor to to the smallest of smartphones. The consistent and positive user experience across all devices has not only increased revenue through the website, but has dramatically increased revenue booked using a mobile or tablet device. Since this is a public-facing blog I will speak in terms of percentage increases in revenue rather than actual revenue dollars (that is personal!).
Does More Revenue Mean More Users?
An increase in revenue through the website begs the question – are our users who convert spending more, are more users converting or are there more users visiting with a subsequent increase in conversions? First, we saw increases in the number of users across all devices. Due to the new responsive functionality we were not surprised to see the largest percentage increase on mobile followed by tablet.