The goal is to get more locals into the hotel restaurant!
Responsive design has been recommended by Google as a best practice. That, combined with a strategic SEO strategy during the build out of the website, have significantly increased the number of local visitors to the site. A big challenge we sought to overcome for Kil@Wat as a hotel restaurant that does not have a street level entrance is to draw locals in to dine along with hotel guests. Our SEO initiative increased the number of local visitors dramatically:
Visitors from Milwaukee: Up 12.54%
Visitors from Chicago: Up 49.29% (44.61% of these are brand new visitors)
Visitors from Wauwatosa: Up 35,200%
Visitors from Waukesha: Up 73.01%
Visitors from New Berlin: Up 152.08%
Visitors from Brookfield: Up 85.6%
Visitors from Madison: Up 73.11%
Visitors from Mequon: Up 132.91%
Visitors from Menonomee Falls: Up 79.59%
Visitors from Oak Creek: Up 74.49%
The list of local Wisconsin towns showing an increase in visitors goes on. The percentage of visitors to the site is up a total of 43.64%.
How do we know this is due to our SEO efforts as opposed to some other factor?
Website traffic yielding from organic search is up 943.83%. Holy cow! Let’s look at the breakdown based on the big three search engines:
Traffic from Google: 91.66% (95. 66% of these were new visitors and the time each visitor spent on the site increased by 16%)
Traffic from Yahoo: 33.21%
Traffic from Bing: 17.85%
What does responsive design have to do with this?
We gauged the site visitors reaction to the responsive design based on what device they visited us on, how long they spent on each page and how many unique page view there were. We found that the number of visitors to the website on a mobile device went up by 94.81% and the number of visitors on a tablet device went up by 69.26%. So, they are coming to our site on a variety of devices, but are they enjoying what they see? Yes! The average time users spent per page increased by 122.6% while the unique page views went up by 54.48%.
That is a lot of numbers. But, in the end they show that the responsive design works for our guests on all of their devices and that we are acquiring more of the local audience through organic search. These were two of our big goals with the new responsive Kil@Wat site and we couldn’t be more proud! Visit the site by clicking on the beautiful screenshot below.
Numbers are based on a two month period prior to design launch in comparison to a two month period occurring three months after the site launch.