Evensong Spa is a spa retreat located in Green Lake, Wisconsin at Heidel House Resort and Spa. We redesigned and launched the hotel and spa websites in tandem. Just as we did with the resort website, we optimized the spa website to organically garner traffic for keyword phrases that do not contain the spa or resort name. Our goal was to have users looking for spa services, retreats and packages in Wisconsin or the Midwest find Evensong Spa without having to know the name or the location.
Green Lake’s Hidden Gem
So, how did we fare in helping new users find Evensong Spa organically through search? Well, the site is now ranking for terms such as, “spa destination Wisconsin,” “spa package Wisconsin,” “spa resorts in Wisconsin,” “spa Wisconsin,” “spas in WI,” “best overnight spa in Wisconsin,” “couples spa packages Wisconsin,” and “couples day spa packages in Wisconsin.” Traffic via organic search is up across all three of the largest search engines: Google, Bing and Yahoo. Google traffic has seen the largest increase at 86.9% with 66.76% of that traffic being new users to the website. Yahoo traffic is up 75% and Bing traffic is up 26.23%.
Where Are These Spa-Goers Coming From?
When we see an increase in traffic to the site we want to look at where the users are coming from geographically. This information is useful in other areas of the marketing strategy as well as in fine tuning our SEO strategy. One goal in developing the new website was to increase traffic from Illinois, Milwaukee and Madison. We have achieved just that along with a little growth in other areas throughout Wisconsin as well. Additionally, a significant spike in traffic has come from from Texas, which is attributed to a wedding scheduled in December with some Texans! Read more