The end of October brought a new website for Marcus Weddings, which serves as the wedding business hub for three Milwaukee area hotels: The Pfister Hotel, Hilton Milwaukee and InterContinental Milwaukee. The site was launched in anticipation of the busy planning season through the colder months in preparation for the busy wedding season over summer in Wisconsin.
It’s not about the number of visitors. It’s about the right visitors.
The site has been live for just two weeks, but we couldn’t wait to see what the differences would be in website analytics in comparison to the same two weeks of the previous year. We have found that the new website is keeping visitors for a much longer time period – up 110.50% – that is up from just over two minutes to over four and a half minutes! With the more strategic and targeted SEO we have implemented on the new website we can gather that the we are getting the right visitors who are truly interested in exploring our services. How else do we know that? Our bounce rate (the number of visitors who come to the site and leave without navigating around) is down by 40.70%.
We are there for customers when they need us.
What do we mean by that? MarcusWeddings.com is now tablet and mobile friendly. Customers are able to access the site on the device of their choosing without having to compromise their experience. This has contributed to the drastic decrease in bounce rate, increase in page views and increase in site visit duration that we are seeing in analytics. With the old website (born before the age of tablet and mobile) the mobile experience was horrendous and the tablet experience was frustrating. This caused customers to abandon the site when visiting on devices other than a desktop.
We are excited to see such positive changes in the site’s analytics. We will continue to hone our SEO strategy for the site and hopefully see some more exciting differences throughout the site’s first year!