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Best Blog and Best Integrated Digital Campaign by HOTELS Magazine!

We are proud to announce our role in helping The Pfister Hotel achieve the award for Best Blog and Best Integrated Digital Campaign by a property by HOTELS Magazine.

The awards acknowledged the blog that we built using the WordPress platform and customized for the Pfister Narrator Program. The article summarizes the results of the efforts between our team, the marketing team and the staff at the hotel, “Between January 1, 2011 and April 1, 2012, the website saw 569,051 visits, about 75% of which were new visits.”

In the Best Integrated Digital Campaign category our social strategy for the Artist in Residence program was acknowledged. The voting for this year’s program took place on a custom Facebook tab we built using Shortstack. HOTELS magazine summarizes our success, “The hotel received over 3,500 votes for AIR finalists through combined digital and traditional methods, over 10.000 visits to the AIR Facebook voting tab and over 1,600 referrals from The Pfister Hotel website.”

An image of the article is featured below. Download a .PDF of the article. Visit the Facebook page. Visit the blog.